“LET'S LEAVE OFF-ROAD VEHICLES OFF ROAD.

Let’s stop intimidating each other.
Let’s not use the size of our vehicle to compensate for other shortcomings.
Let’s stop pretending we live in the jungle.
Let’s reclaim our garages.
Let’s sip, not guzzle.
Let’s be nimble.
Let’s be quick.”

MINI advertisement – The Book of Motoring (Abridged)